Description
This package is designed for growing SMEs and established brands that need a comprehensive visual identity system (VIS) beyond a simple logo. We provide a full suite of professional branding assets to differentiate your business and build a cohesive brand experience across all touchpoints.
What’s included:
In‑depth Logo Design (5 initial concepts) – We begin with a brand questionnaire and a 15‑minute one‑on‑one interview to capture your brand story. You receive five distinctive concepts (including logotypes, symbols, and combination marks), each with a mood board and design rationale. After selection, we provide three rounds of detailed refinement. Final files: AI, EPS, PSD, PDF, PNG, JPG, SVG (transparent and white background versions).
Complete Colour System – Two primary colours + three secondary colours + two background colours, with guidance on application across different media (print, digital, fabric, etc.).
Full Typography System – Four brand typefaces (two for headlines, two for body copy) with a hierarchical usage guide (headline, sub‑head, body, caption).
Brand Pattern – One exclusive brand pattern/background texture.
8 Application Items – Business stationery (name cards, envelopes, letterheads, folders, staff badges, PPT template); digital assets (5 social media templates in multiple sizes, email signature); marketing collateral (flyer/leaflet template); and basic packaging (shopping bag/box visual).
Comprehensive Brand Guidelines – A 20‑30 page PDF manual covering logo clear space, minimum size, dos and don’ts, colour ratios, typography, pattern usage, and application mock‑ups.
After‑sales – All source files archived and delivered electronically. Free logo tweaks (minor adjustments) within 3 months. Turnaround: 12–15 working days.
Order process: Choose package → fill in questionnaire + schedule interview → payment → creative brief confirmation → sketch development → 5 concepts submitted → client selects → refinement → 3 revision rounds → guidelines compilation → final delivery.




